Trevor Hale

Special Advisor - PR & Communications

With almost 30 years of global communications experience in mobility, technology and luxury, including 15 years in Asia (11 in mainland China), Trevor is a seasoned strategic counselor for C-suite executives, with a track record of leadership, entrepreneurship, creative storytelling, public affairs and crisis management.

He is co-founder and CEO of Fruition Global Communications and former CCO of Xinfu. In addition to leading global communications for Fortune 100 companies and brands including Ford, Mercedes-Benz, Jeep, INFINITI, Chrysler and others, he served as a press chief for the Atlanta Centennial Olympics soccer venue in Birmingham.

He was a finalist for PR Week’s global in-house professional of the year in 2020 as well as the top PR executive in Asia Pacific. He is an active member of The Hong Kong Foreign Correspondents Club and The Explorers Club. He currently serves as communications counselor for Xinfu.