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Croda went from being an unknown company to a FTSE 80 company in record time. When we met Croda’s CEO the Group and the Personal Care division particularly were plateauing in growth.
We started off with CEO confidant sessions and working with the Executive team in offsite workshops. Together we created a new North Star with sustainability at the heart of the company. This consisted of developing a stretch plan on top of the base plan with ‘Entrepreneurial Cells’, introducing Digital, and growth mechanisms which exchanged incremental Research and Development moves into bigger and bolder ones to create the short- and long-term value. We introduced a new company name acronym to unite its people on shared goals and reinvigorated the founders’ DNA, the vehicles for setting out the future of the company.
We are now working globally across Croda’s business units with a view to making them grow. We identified that Personal Care was a key rising star growth engine in Croda and are working particularly closely with them. Personal Care has grown by 10% in the year we have been working with them, and the company has grown by 54% since we started working with them in 2016.
“I’d like to thank Beyond Unity for the recent executive team event, which was an incredibly enlightening workshop. Steve and Wayno are distinctly different individuals, but together they operate like Lennon and McCartney, complementing each other perfectly and facilitating our growth. The workshop was unique. We were intensely focused on accountability and outputs to drive business outperformance. The team experienced many deep insights and heart-bursting moments.”